Search Engine Optimisation (SEO)

Ultimately, SEO is about getting an increased amount of traffic from search engine results to your website. This process involves choosing carefully targeted keyword phrases related to the site, the product and the prospective audience. Using a variety of techniques such as optimised copy-writing and link-building, SEO strategies make sure that a website places well in search rankings when those phrases are used in a search query.

Paid Search

‘Paid search’ commonly refers to the sponsored links delivered in search engine results, often in prominent positions alongside the ‘organic’ results which are generated by the search algorithm. These sponsored search results are key to a search engine operator’s business model. Over the past decade, they have almost universally adopted a PPC advertising cost model.

Pay per Click (PPC)

This online advertising payment is the most popular amongst paid search advertising services. In this arrangement, advertisers are only charged for their paid search links when a search engine user clicks on them. Due to the overwhelming number of impressions that a sponsored link may receive without successfully influencing user behaviour, pay-per-click is an extremely popular option. It provides a quantifiable ROI and results in a beneficial arrangement for both publisher and advertiser. Whilst the publisher does not have to worry about actual sales conversions, the advertiser does not have to worry about how many impressions it takes to attract actual people’s interest.

Impressions

This commonly refers to any single instance where an online advertisement is displayed to a user, be it a display ad, a sponsored link or a pop-up. Used across digital marketing, until it becomes possible to work out if a user has actually looked at an advert the only available measure is the number of times the advert is loaded by individual web browsers.

Click Through

This is the process of clicking through an advertisement to the linked destination. Whilst other responses such as typing a company URL into the browser bar may also come from an ad impression, click through actions are the only desired action that can be accurately measured. Analysing the ‘click through rate’ (CTR) of a search engine marketing – or indeed, any online advertising – campaign can help advertisers get the most out of their investment and their efforts, measuring how many impressions an generates against how many times the advert is clicked through. Accurate estimates of click throughs must exclude duplicate clicks (more than one from the same user) and “robot clicks”, where an automated program ‘clicks’ on hundreds of adverts a second or a ‘botnet’ of compromised computers is co-opted to do the same. This latter method is often used by cybercriminals looking to exploit the PPC advertising system.

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This is being given as an indication of the subversive, satirical style that we the graffiterati are telling us we should be expecting from PEN1 (Public Enemy Number 1) in the future. It also provides testament to PEN1’s hitherto fabled excellence of technical skill, the detail of stencilling is astonishing – just look at that hair!

His logo is reminiscent of the Public Enemy (of Chuck D and Flava Flav fame) logo, and we can only guess that PEN 1 is going to deliver the same sort of anti-authoritarian socio-political commentary. For now though, PEN1 is a mystery, and we can only wait until he explodes.

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When employing a SEO agency, examine their current clients, see if they ever provided services in your subject and check their pricing compared to other SEO companies for similar service. Many SEO agencies can use stealth techniques, such as buy links, cloaking PR and others, be wise when choosing these and only buy links from places that you are sure that Google won’t penalize your website for buying.

One very important test you can make yourself is to check what keywords the SEO company you want to use optimise for, you can usually see it by looking at the Title tag in html. Examine it and choose a keyword and see how well the company ranks for it, if they’re good, they should have their website well optimised.

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Open source code exhibited in web conferencing such as Gnutella also mean frequent spin offs, making it difficult for interested parties to exert control over the networks. Therefore Suppression of the Radical potential of new p2p software and protection of intellectual property rights is difficult. The industry cannot realistically control the software as new versions spring up regularly and can be used to transfer legitimate un-copyrighted works as well. Current enforcement instead relies on the panoptic abilities of current peer to peer systems, observing what people are downloading and taking legal action against individuals who are made examples of. Internet distribution presents complicated dilemmas for the cultural industries. The desire to exert suppression of the radical potential of peer to peer is not hard to understand as the music industry already control parallel distribution technologies in the form of C.D’s and setting up alternative modes of distribution which can compete with free p2p networks new technologies may prove less profitable. Interested in SEO? See the pay per click google certified professional Yesiwillbuy a google certified company offer google ppc, yahoo ppc, msn ppc etc.. The radical potential of p2p and the net generally also means artists can publish to potentially huge audiences without needing the monetary and ideological approval of a record label. This threatens traditional power relations, and the need for the record industry at all. Networked technology has important implications for the democratision of information and cultural flows” (Lebkowsky: 2004: 1) something which the record industry will undoubtedly be worried about and want to suppress.

The industry is at this time taking steps to combat news modes of consumption, which bypass traditional distribution methods and revenue streams that the music industry has put in place. These manifest through legitimate services such Napster and iTunes. This is an obvious attempt by the record industry to reassert control of distribution, by offering centralised services by which they can glean revenue. As well as offering legitimate means of obtaining mp3 the industry is currently adopting a two pronged attack on online piracy. This involves stopping people copying music through digital rights management (Condry: 2004, Biddle et al: 2002) as well as launching punitive challenges through the law courts. The effectiveness of both of the methods of suppression of radical potential are however contested by theorists.

There is strong evidence that the shock tactics used in punitive lawsuits aren’t working, despite the rhetoric of the popular press. (Condry: 2004) The effectiveness of reprisals by the RIAA to curb peer to peer filesharing is challenged by quantitative data such as that from the pew internet project (an independently funded non profit organisation, which tracks online file sharing). Most recent statistics suggest that shock tactics are not working, and that enforcement is not proving effective.“ The Pew Internet Project, extrapolating data from phone surveys in April 2004, estimated that the [RIAA] lawsuits convinced around 6 million former downloaders to stop, but also estimated that 5 million new users started up in same period” (Rainie et al., 2004). “Companies that track the volume of traffic and number of downloads report a slight dip after the summer 2003 publicity surrounding the lawsuits, but numbers quickly returned to pre-lawsuit levels, and still represent about 20 times the volume of legal downloads (Banerjee, 2004)” quoted in (Condry:2004:350)

For SEO Seo Experts KrishaWeb Technologies, India based firm is providing services like web designing, whois domain, web development, search engine optimization and internet marketing at affordable rate.Lawsuits are mainly just propaganda tools, used by the RIAA to instill fear and doubt in music file sharers and make them think hard before downloading. video conferencing The purpose of these punitive measures is to reinforce dominant ideologies about music consumption, rather than recoup lost revenue. The industry is also attempting to stop individuals being able to copy music in the first place by investigating and introducing copy protection methods on C.d.’s and in legal downloads. Collectively known as digital rights management these methods are “aimed at managing consumers’ access and uses of entertainment products.” (Condry: 367) The effectiveness of these methods are contested (Biddle et al: 2002, Condry: 2004), normally working for short periods of time before they are subverted by interested parties. It is clear that the industry has a difficult task in stopping piracy and will need to adopt if it is to stay profitable in an online marketplace. At the moment it relies heavily on selling tangible digital commodities and it is easy to see the potential dangers of Mp3 and online distribution methods for the music industry if it doesn’t gain control of this marketplace. There are clearly many technological and social factors which affect new technologies, and when these are factored into Winstons model it would seem to suggest there is much Supervening social necessity for new distribution methods such as p2p, whilst suppression of radical potential is difficult. This makes it likely that online delivery is here to stay and may transform musical consumption. Whether p2p will mean the death of the industry or whether the big 5 will take over cyberspace, is unclear, (microphone quote-those who moved to the microphone survived those that didn’t were forgotten). Related site: website design ahmedabad.

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www.RIAA.com Oberholzer & Strumpf: 2004 Condry: 2004 Lebkowsky: 2004: 1